Should Video be at the heart of your Marketing in 2023?


In my view, the answer to the question is yes! Why, Where and How are more important questions that need answering (sooner or later).

Let's discuss a fully Joined-Up Video Marketing Strategy for your Business. 

video crew

Audience

Video grabs the attention of your audience, 'stops the scroll', so you stand out from your competitors.

Engage

Hold audience attention' add value, build relationships and establish your reputation

Connect

Video is faster to process and easier to remember as you connect and educate prospects and clients.

Share Your Story

Video is a far more powerful medium than text and static content. It introduces your personality and your brand. Brand is about personality and reputation after all. 

FACT: Video is a richer way to share your story.


INVITE YOUR AUDIENCE INTO YOUR WORLD 

Potential clients are fascinated to discover how people or products work, especially when considering their decision to buy.

Here I have created a video journey of a photoshoot by Style, Fashion and Branding Photographer, Marcus Ahmad for a marketing campaign for Bristol based bakery, Parsons. 

A second shows Marcus and Nick Hems [Personal Brand Stylist] working together in Bath.


INTERVIEWS CONNECT PEOPLE IN A SPECIAL WAY

Interviews are a great way for you to tell your back story. Why and how you got started. How your product or service is different and why people should trust you with their business. 

Interviews build authenticity, trust and help people overcome camera fear as the interviewer takes charge.  People forget the camera, are not at a loss for what to say. No need for script, rely on a good interviewer with editing skills

The result is a well researched, natural conversation that will get your story in front of more potential clients.

SOCIAL MEDIA LOVES VIDEO

Social media, especially Facebook, Instagram and TikTok is about fun and entertainment. These simple fun videos have attracted over 3,000 views on Facebook, providing impact in order to 'stop the scroll'.

A 360 camera provides a unique perspective, inviting your audience to step into your business environment.

PERSONAL AND BUSINESS EVENTS DESERVE VIDEO

Wedding are best remembered primarily through photography and video. In addition, drone footage provides 'B-Roll' to add perspective to the occasion, especially when a wedding is held at a special venue.

In the least two years there's been interest in recording funerals. The Woodland Burial filmed at Higher Ground, Dorset was for a family member in Australia, unable to attend due to pandemic restrictions.

I am insured and qualified to fly A2 category of drone (100% pass rate). If a project is beyond the scope of my experience, I would naturally recommend someone with different authorisation, with or without marketing direction. See Drone Section

IS IT TIME TO DITCH THE EXCUSES?

PS "You need to grab the attention of your audience, stop 'the scroll' and get them to 'lean in' to a conversation about your product or service and do business. If not video, how else are you going to do it?  Let's discuss." ... Paul Clegg

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