Considering Marketing with Video?
I may be able to help. With access to a trusted network of videographers and drone specialists, I also have over 40 years experience in creative marketing with entrepreneurs and SME'S.
With a background in corporate marketing at board level, Paul has a reputation for clarity when it comes to identifying the broken links in almost all sales and marketing processes.
Is Video a Good Fit for Your Marketing? To answer this It makes sense to talk to a marketing guy, who uses video, rather than a video guy who doesn't. And most of them don't.
Where can you use video in your business?
Story Telling
Video is a powerful means of communication to build your story. I guess you know that. It can be used to get in front of any audience, stop their scroll, engage with potential clients and answer the questions they need answering to help them make a decision.
Video shows people how. Potential clients are fascinated to see how people or products work, especially when considering their decision to buy. In the examples below I was asked to journal a photoshoot by celebrated Style, Fashion and Branding Photographer, Marcus Ahmad for a marketing campaign for Bristol based bakery, Parsons.
Also a similar video journal with Nick Hems, Stylist.
Event Marketing
Wells Art Contemporary has been featured in Wells Cathedral each Autumn for the last 10 years and I was asked to promote the event to Artists from all around the world to help them 'see' the environment in which their work will be shown.
Promoting an event (or recording an event) is perfectly done with video. Both tell a story and encourage people to engage.
A 'video walk through' can stimulate interest and attendance as I have shown in this video.
if you are sponsoring an event, video highlights can help get your brand noticed long after the match is over.
Use a video comment from an event or place you've visited and share on social media. In this instance Visit Somerset Conference.
Community - Fundraising Events
Promotional, fundraising and community events are required to compete for attention and nothing does that better than video.
Here is footage for a recent crowd-funding video.
Charities now have to compete with other charities and the cost of living crisis that will impact on the public's ability to give.
A story is to be told. Wells Jubilee Celebrations were held on 5th June and I was asked to record the event for the City Archives as well as sharing the atmosphere of the event with residents who could not attend.
And for Social Media fun
Interviews
All over the country the month of May 2022 saw elections for local councillors. I was asked to film interviews with all nine independent candidates, set up their YouTube Channel (where you can see all of the interviews) and help plan the marketing campaign.
We incorporated scan codes into their election leaflets linking to individual biographies and videos messages delivered to the electorate if they were not home when the candidate called.
UPDATE: All 9 candidates were elected and Wells Independents now occupy 9 of the 16 seats on Wells Council.
Weddings - Funerals
A wedding is an event best remembered primarily through photography and on video. However, drone footage provides important 'B-Roll' to provide a perspective to the occasion, especially when a wedding is held at a special venue.
In the least two years there's been increasing interest in recording funerals to reach out to family and friends who are unable to travel. Again drone 'B-Roll' can provide a perspective showing magnificent church architects or, as in this example a Woodland Burial filmed at Higher Ground, Dorset for a family member in Australia, unable to attend due to pandemic restrictions.
So, What Stopping You?
